7 reasons why you should blog to get a job

Aileen McCarney - 01/10/2013
Dream job

According to a recent study, 56% of all hiring managers are more impressed by a candidate’s personal website than any other personal branding tool, however, only 7% of job seekers actually have a personal website.

Take advantage of this by being a part of the minority. Job seekers who start blogging will stand out from the other 93 percent. Demonstrating an ability to create content may just be the difference that gets you the job over a non-blogger.

Here are a few things to concentrate on when starting a blog:

  1. Launching Pad: There are lots of easy-to-use blogging platforms out there to choose from. Some of these include Word Press, Blogger and Tumblr. Find the platform that works best for your needs and get going.
  2. Be Specific: As a job seeker, the goal of your blog is less about gaining followers and more about showcasing your work. Choose a topic for your blog that is specific to your industry or skills. Write about the things you learn from industry trends and experts. Potential employers will be impressed with content to which they can relate.
  3. Get Inspired: Look for other blogs about your industry. Find out what they’re blogging about and make a list of the topics they cover. Use these as starting points for your own blog. You should also pull from current events, industry trends, and your own experiences.
  4. Customise: The style of your blog embodies the tone of your writing, the layout, colours, font, photos, and many other details. Make sure all of the individual pieces fit together to make a memorable and credible blog. Ask others for feedback on the style of your site.
  5. Reachability: For job seekers, a blog should have more than just topical posts. It should also have separate pages with contact information and your CV. Decide what other content is relevant to your job search and make these things available.
  6. Strive to schedule. Decide how often you will post on your blog and stick to it. Create a content calendar to stay organized and plan ahead. As job seekers, you should write consistently so employers who view your blog will regularly find new posts. Brainstorm ideas in advance so you don’t struggle to meet your deadlines.
  7. Sharing is Caring: Whenever you publish a new post on your blog, you should share the new content on all of your social media outlets. You should also share your content (when relevant) in discussion forums and anywhere else you think might benefit from your posts.

Creating a blog is a great way to stand out from other candidates applying for jobs in your field. Employers will see your blog as a culmination of knowledge of the industry, as well as the competence to meet deadlines and write well. If you’re going to start blogging to build your personal brand, do it the right way.

We would like to hear your opinions on this subject:

Do you have a personal blog? If so, do you think it's an effective personal branding tool?

Aileen McCarney's picture
Director | Dublin
+353 1 4321 500