Ten small actions to take control of your finances

Aileen McCarney - 25/01/2013
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Morgan McKinley hosted the first of their Espresso Business Briefings for 2013 in the Clarion Hotel, Cork on Tuesday morning 22nd January.

More than 40 attendees braved the cold morning to hear Susan Hayes, otherwise known in the media world as The Positive Economist, speaking on the topic of ‘One Degree of Change: Ten Small Actions to take control of your Finances in 2013'.

What transpired was an hour of energetic, educational and inspirational talk from Susan who impressed the audience with her prize nuggets of practical information and applications that would enable them to take control of their business finance.

Susan educated the audience on a selection of the 460 financial supports available to businesses today, all of which are outlined here. A number of these supports are in danger of not being renewed next year (for example Innovation Partnerships) because they are very poorly applied for. Available supports also include the 'Innovation Voucher Initiative', where a small limited company with a business opportunity they wish to explore, can apply for an Innovation Voucher worth €5,000. 

Susan gave great examples of generating your own business PR through radio and TV by listening to feedback from people around her and patenting the name 'The Positive Economist', coined by Gareth O’Callaghan of 4FM.

There were also valuable insights given on:

  • Taking your business to an international platform
  • Utilising the resources of your local chamber
  • Joint venture marketing and the varying awards you can apply for
  • Applying a process to create your business plan for the year ahead
  • Maximising the value of the time spent
  • A simple practical model for identifying your most profitable customers 

Susan is Managing Director of Hayes Culleton, an international financial training company that specialises in e-learning development and delivery. Susan introduced the company to the international markets in 2011 and was nominated for an Enterprise Europe Network Rising Star Award last year. 

View a clip of the morning’s briefing:

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Director | Dublin
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